The Rise of Mobility-as-a-Service Super-Apps
The car rental and mobility sectors are merging into one and undergoing a rapid transformation, driven by technological advancements and evolving consumer preferences.
Mobility-as-a-Service (MaaS) is making multimodal transportation easier to access and revolutionising the way people move by combining various transportation modes into a single, unified service. MaaS platforms offer users flexibility and convenience, integrating options like ride hailing , car rentals , bike-sharing , and public transport.
An American technological research and consulting firm Gartner expects that by the year 2027, over half of the global population will be using several super-apps every day. Accessing multiple services with Single sign-on (SSO) within a single app streamlines the user experience, making interaction with technology much more convenient. Businesses are increasingly becoming aware of this, and of course, the mobility industry is no exception. The accelerating trend will shake up the traditional mobility distribution landscape by providing customers with easier access to vehicles, regardless of the length of their usage.
How Car Rental Gateway is Leveraging This Trend
We power rentals from one hour to 24 months and have developed robust capabilities for integrations with MaaS super-apps . This allows our partners to provide a variety of mobility options through a single interface. Our platform supports seamless digital rental distribution across multiple platforms with a wide range of personalisation options from products to types of payment, enhancing both the user experience and operational efficiency.
Digital Transformation and Connectivity
The shift towards digital solutions is accelerating, with connected vehicles and IoT technologies playing a crucial role. Customers expect seamless digital experiences from booking to vehicle return.
The total cost of ownership of the IoT hardware-powered process can be one of the factors in the slow adoption rate of digital rental solutions by traditional car rental companies.
According to global management consulting firm McKinsey & Company, ‘ more than 90 percent of vehicles sold in 2030 will be connected, up from 50 percent today’. For mobility companies, this jump lowers costs, streamlines the utilisation of car data, the sharing of vehicle access rights, and the building of additional revenue streams from numerous possibilities that will undoubtedly arise from the wider usage of car connectivity in the future.
How Car Rental Gateway is Leveraging This Trend
Our platform delivers a fully digital car rental experience through Car Rental Gateway's Car Cloud . Car Cloud is a connected car platform that interlinks with multiple OEM s and IoT hardware providers, allowing our users to access various data points from the vehicle and securely share the vehicle access rights with third-party devices like mobile apps. We are strong believers of access over ownership and have designed the Car Cloud to enable a single car to be shared and accessed by multiple platforms.
Connectivity in the future of car rental will not be limited to car data alone. The customer experience can be elevated by integrating third-party services like parking payments, road tolls, or refuelling/charging into a seamless connected trip powered by a single application.
Focusing on the Customer Experience
In today’s competitive market, providing an exceptional customer experience is paramount. Personalised services, convenience, and responsiveness are key differentiators of companies gaining or losing market share.
How Car Rental Gateway is Leveraging This Trend
We offer a customer-centric platform that prioritises the user experience. Our end-to-end digital car rental platform provides our users with a 360° overview of each customer journey and every single touchpoint with the service they provide.
Access to such data greatly impacts the personalisation of service, the offering of ancillary services, and guiding customers to the most suitable support channels. This results in higher revenue and improved customer satisfaction scores at the same time.
Conclusion
The car rental and mobility sector is rapidly evolving, and staying ahead of these trends is essential for success. At Car Rental Gateway, we are committed to leveraging the latest technological advancements and market trends to provide innovative, reliable, and customer-focused solutions. By doing so, we help our partners thrive in a dynamic industry and connect people to the future of mobility.
Stay tuned for more updates and insights as we continue to drive the future of sustainable mobility!
